Health Insurance

As Healthcare continues to change in the United States, it is important to understand all of the options available to you and your family. At Roebuck Insurance, we take you step by step through the process of choosing the best coverage to meet your individual needs.

Illustration of a doctor with his hands in his pockets and a nurse holding a clipboard, both wearing all white.

Enrollment Options

Elite Marketplace Circle of Champions Logo


The first step when purchasing medical insurance is determining which enrollment method is best for you. If your household income qualifies for Advanced Premium Tax Credits (subsidies), you must enroll through the Marketplace to take advantage of those credits. In addition, you may qualify for Cost Sharing Reductions to lower your out-of-pocket costs on a Silver metallic plan. In Florida, we use the Federally Facilitated Marketplace (FFM) to complete applications and enroll.

Direct Enrollment

Typically, those that do not qualify for subsidies will enroll directly with the carrier of their choosing. This provides additional carrier and plan options that aren’t available on the Marketplace. ​

Whether you enroll through the Marketplace or directly through a carrier, you must enroll during the Open Enrollment period. Coverage can only be purchased outside of Open Enrollment if you qualify for a Special Enrollment Period.

After determining the appropriate enrollment method, we research which insurance carriers cover your doctors and medications. This allows us to narrow the options and compare only those plans that work for you.

Interested in Dental or Vision coverage?

Contact us for a quote today!

Cigna Logo
Humana Logo
United Healthcare Logo

Need Travel Insurance?

Click the Tokio Marine America logo to build your quote.

Tokio Marine America Logo

Health Insurance Specifications


Not all provider networks are created the same. We verify which networks your doctors participate with to ensure you can continue to see the doctors you know and trust.


Insurance companies create lists of medications they cover called Prescription Drug Formularies. We check to ensure your medications are covered and identify any limitations that may apply.


In addition to your doctors, it is important to know which hospitals and urgent care facilities are covered by your plan. We recommend keeping a list of these providers in your home so you are prepared in an emergency.

Missed Open Enrollment or need temporary coverage for a few months?

Find out about Short Term Medical options that can be purchased year-round.

Shop Health Insurance
Underwritten by Golden Rule Insurance Company

Let’s Get Started

Why do it alone?
We are compensated directly by insurance companies, therefore we never charge for any of our services. Whether you enroll on your own or with an agent, the rates remain the same.

Our relationship doesn’t end after you’re enrolled. We continue to be your primary contact for anything you might need.

Assistance finding In-Network providers and covered medications.
Help with claims and billing questions or concerns.
ID card replacement.
Feel free to contact us anytime with questions about your policy and benefits.

Additional Insurance

Blue home icon illustration.

Home Insurance

Find quality coverage for your home at an affordable price that you can rely on.

View Home Insurance

Blue tire icon with a seat belt overlay over top of it.

Auto Insurance

We work with many of the highest rated auto insurers to make shopping for auto insurance simple and easy.

View Auto Insurance

Blue icon with an umbrella over an icon featuring a lightning symbol, an icon featuring a key hole icon and an icon featuring a fire icon.

Life Insurance

Life Insurance can be a valuable tool to protect your family’s future and financial security, but every situation is different.

View Life Insurance